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Location Based Marketing

Location-based SEO focuses on helping websites rank higher in search engine results for location-specific searches. The goal is to increase visibility and attract customers to local businesses. This tactic typically involves targeting keywords with geographic modifiers (e.g., “restaurants in New York City”).

Social media platforms

Social media remains a dominating force in content distribution because users are constantly creating and sharing content they enjoy. Even with all the hype around SEO, this is where authenticity plays a key role. Writing for search algorithms may give you views, but it doesn’t resonate with readers the way authentic content does. Start out by sharing your content with others on the following platforms. (All of the following are free, but include paid features for advertising.)

Meta:

Great for lifestyle subject matter, such as fitness, parenting, or healthcare.

X

Good for trending topics.

Instagram:

Used mostly by influencers and is best for lifestyle topics, such as travel and personal care.

LinkedIn:

Useful for professional content.