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Content Distribution Platform

Content distribution. It literally boils down to “getting your content out there,” which can be accomplished in many different ways. In the days of yore (you know, the ones before everything we did was based in the deep recesses of never-ending digital hallways), you contacted a publisher or publication of choice and they took it from there. Now, you can reach an entire world of readers with the limitless power of the internet, but the conundrum is, how do you find your audience? Here are some of the different types of content distribution platforms.

Here are some key reasons why you need a content distribution platform:

  1. Reach your audience: A content distribution platform allows you to amplify the reach of your content. By distributing your content on the right channels, you can reach a broader audience as well as those that are especially interested in your niche. 
  2. Increase visibility: With so much content being created and shared online every day, it’s easy for your content to get lost in the noise. The latest estimates show that 328.77 terabytes of data are created every single day (this would be equivalent to watching about 21,500 hours of high-resolution CCTV video, according to one Quora user). A distribution platform helps increase the visibility of your content by ensuring it reaches the right people at the right time through targeted distribution channels.
  3. Drive traffic to your digital home: If at any point you want to host your own writing or build a personal brand, content distribution platforms can drive traffic back to your website or blog.
  4. Build authority: Consistently distributing valuable and relevant content can help establish your brand as an authority in your industry or niche. Over time, you’ll build trust and be viewed as an expert in that domain (if you aren’t already).
  5. Gain insights: Content distribution platforms often come with built-in analytics and reporting tools that provide valuable insights into how your content is performing. By analyzing metrics, you can figure out where your success lies and modify your content distribution strategy for better results.
  6. Save time and resources: Managing content distribution manually across multiple channels can be time-consuming and resource intensive. A content distribution platform automates many of these tasks, allowing you to focus on creating high-quality content (and you will need high-quality content with an authentic voice if you hope to find your engaged audience).