Identify and Fix Code Issues
Irrespective of the visual appeal to human eyes, search engines perceive webpages solely as code. Hence, it is crucial to ensure the utilization of proper syntax, relevant tags, and attributes that aid search engines in comprehending your website.
During your technical SEO audit, it is essential to focus on multiple elements within your website’s code and markup. Specifically, pay close attention to HTML, encompassing various tags and attributes, as well as JavaScript and structured data. By scrutinizing these components, you can optimize your website’s code to enhance search engine visibility and performance.
Structured Data Issues
Structured data refers to the organized representation of data in a specific code format, known as markup. Its purpose is to furnish search engines with supplementary information regarding your content. By incorporating schema, you simplify the process for search engines to index and classify your webpages accurately. Furthermore, structured data enables you to seize SERP features, commonly referred to as rich results, thereby enhancing your visibility and prominence in search engine results.
Meta Tag Issues
Meta tags are concise snippets of text that offer supplementary information to search engine bots regarding the content of a webpage. These tags are incorporated within the HTML code found in the header section of your page. Among the various types of meta tags, two prominent ones are the Title tag and Meta description. The Title tag provides a succinct and descriptive title for the webpage, while the Meta description offers a brief summary of the page’s content. Together, these meta tags contribute to enhancing search engine visibility and providing users with relevant and compelling information in search engine results.
Hreflang Attribute Issues
The hreflang attribute signifies the intended region and language for a webpage. Its purpose is to assist search engines in delivering the appropriate variation of a page to users based on their geographical location and language preferences. When targeting multiple countries with your website, it is imperative to utilize hreflang attributes within tags. This ensures that search engines correctly understand and present the relevant versions of your webpages to diverse audiences across different regions, optimizing user experience and expanding your site’s reach.
Canonical Tag Issues
Canonical tags serve the purpose of indicating the primary or “canonical” version of a webpage. Their function is to inform search engines about the specific page that should be indexed when there exist multiple pages with duplicate or similar content. By employing canonical tags, you provide clear guidance to search engines, ensuring that the intended page is properly indexed and displayed in search results, thereby avoiding confusion and maximizing the visibility and relevance of your content.
JavaScript Issues
JavaScript serves as a programming language employed to produce interactive elements within webpages. Search engines, such as Google, rely on JavaScript files to render the content of a page. When the rendering of JavaScript files is unsuccessful, Google’s ability to index the page accurately is compromised. Therefore, ensuring proper rendering of JavaScript files is crucial for enabling optimal indexing and appropriate representation of your webpages within search engine results.