Facebook and Instagram offer location targeting options for advertisers on the Meta Ads Manager platform, which allow you to reach people based on their current location, hometown, or recent location history. Advertisers can target users by country, state, city, postal code, or a specific address, and can also choose to target people who have recently been in a specific location.
To use Facebook or Instagram location targeting:
- Select a campaign objective for your ad set in Ads Manager.
- Select your audience source in the Audience section.
- Click on Locations and follow the prompts to choose your locations based on:
- Location status: target customers living in a location and/or recently in a location, or traveling in a location
- Enter a location: target customers in specific countries, states, provinces, cities, congressional districts (in the United States), or ZIP or postal codes
- Browse locations: choose from suggested countries or regions
- Location radius: target customers in a smaller, relevant area within a larger geographic area