Check Mobile-Friendliness Issues
Google primarily indexes the mobile version of all websites rather than the desktop version. That’s why you need to ensure your website works perfectly on mobile devices. Google Search Console provides a helpful “Mobile Usability” report. A viewport meta tag is an HTML tag that helps you scale your page to different screen sizes. It automatically alters the page size based on the user’s device (when you have a responsive design).
As of February 2023, more than half (59.4%) of web traffic happens on mobile devices.
AMP is an open source HTML framework developed by the AMP Open Source Project. If the website is developed in Accelerated Mobile Pages (AMP) or converted to with the use of plugin. AMP pages, it’s important to audit them regularly to make sure you’ve implemented them correctly to boost your mobile visibility. AMPs load quickly on mobile devices because Google runs them from its cache rather than sending requests to your server.
AMP Website Audit will test your AMP pages for various issues divided into three categories:
- AMP HTML issues
- AMP style and layout issues
- AMP templating issues