Website Audit

Identify and Fix Crawlability and Indexability Issues

May 12, 2023 by prakashinfo

Identify and Fix Crawlability and Indexability Issues

Google and other search engines must be able to crawl and index your webpages in order to rank them. Two important website files—robots.txt and sitemap.xml—that have a huge impact on how search engines discover your site.

Check for and Fix Robots.txt Issues
Robots.txt is a website text file that tells search engines which pages they should or shouldn’t crawl. It can usually be found in the root folder of the site: https://domain.com/robots.txt.

A robots.txt file helps you:

Point search engine bots away from private folders
Keep bots from overwhelming server resources
Specify the location of your sitemap

Spot and Fix XML Sitemap Issues
An XML sitemap is a file that lists all the pages you want search engines to index—and, ideally, rank.
The Site Audit tool can detect common sitemap-related issues, such as:

Incorrect pages in your sitemap
Format errors in your sitemap

Audience Identification

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Product Requirements

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Market Viability

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Product Launch

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Audit Website Architecture

May 12, 2023 by prakashinfo

Audit Website Architecture

Site architecture refers to the hierarchy of your webpages and how they are connected through links. You should organize your website in a way that is logical for users and easy to maintain as your website grows.

Good site architecture is important for two reasons:

It helps search engines crawl and understand the relationships between your pages
It helps users navigate your site

Site Hierarchy
Site hierarchy (or, simply, site structure) is how your pages are organized into subfolders.

Navigation
Your site’s navigation (like menus, footer links, and breadcrumbs) should make it easier for users to navigate your site.

URL Structure
Like a website’s hierarchy, a site’s URL structure should be consistent and easy to follow.

Audience Identification

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Product Requirements

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Market Viability

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Product Launch

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Fix Internal Linking Issues

May 12, 2023 by prakashinfo

GB Square Placeholder

Fix Internal Linking Issues

Internal links are links that point from one page to another page within your domain.

Here’s why internal links matter:

They are an essential part of a good website architecture
They distribute link equity (also known as “link juice” or “authority”) across your pages to help search engines identify important pages
As you improve your site’s structure and make it easier for both search engines and users to find content, you’ll need t

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Identify and Fix Duplicate Content Issues

May 12, 2023 by prakashinfo

Identify and Fix Duplicate Content Issues

Duplicate content means multiple webpages contain identical or nearly identical content.

It can lead to several problems, including the following:

An incorrect version of your page may display in SERPs
Pages may not perform well in SERPs, or they may have indexing problems
Site Audit flags pages as duplicate content if their content is at least 85% identical.

Duplicate content may happen for two common reasons:

There are multiple versions of URLs
There are pages with different URL parameters

Audience Identification

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Product Requirements

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel molestie diam. Duis ultricies vestibulum nisl. Etiam egestas nisi volutpat tellus varius, a congue nibh tempus. Vestibulum dictum, dolor non tincidunt varius, mi diam pretium nulla, vitae faucibus ante nulla id nunc.

Market Viability

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel molestie diam. Duis ultricies vestibulum nisl. Etiam egestas nisi volutpat tellus varius, a congue nibh tempus. Vestibulum dictum, dolor non tincidunt varius, mi diam pretium nulla, vitae faucibus ante nulla id nunc.

Product Launch

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel molestie diam. Duis ultricies vestibulum nisl. Etiam egestas nisi volutpat tellus varius, a congue nibh tempus. Vestibulum dictum, dolor non tincidunt varius, mi diam pretium nulla, vitae faucibus ante nulla id nunc.

Audit Website Performance

May 12, 2023 by prakashinfo

Audit Website Performance

Site speed is an important aspect of the overall page experience. Google pays a lot of attention to it. And it has long been a Google ranking factor.

When you audit a site for speed, consider two data points:

Page speed: How long it takes one webpage to load
Site speed: The average page speed for a sample set of page views on a site

Improve page speed, and your site speed improves.

This is such an important task that Google has a tool specifically made to address it: PageSpeed Insights.

A handful of metrics influence PageSpeed scores. The three most important ones are called Core Web Vitals.

They include:

Largest Contentful Paint (LCP): measures how fast the main content of your page loads
First Input Delay (FID): measures how quickly your page is interactive
Cumulative Layout Shift (CLS): measures how visually stable your page is

Audience Identification

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Product Requirements

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel molestie diam. Duis ultricies vestibulum nisl. Etiam egestas nisi volutpat tellus varius, a congue nibh tempus. Vestibulum dictum, dolor non tincidunt varius, mi diam pretium nulla, vitae faucibus ante nulla id nunc.

Market Viability

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel molestie diam. Duis ultricies vestibulum nisl. Etiam egestas nisi volutpat tellus varius, a congue nibh tempus. Vestibulum dictum, dolor non tincidunt varius, mi diam pretium nulla, vitae faucibus ante nulla id nunc.

Product Launch

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel molestie diam. Duis ultricies vestibulum nisl. Etiam egestas nisi volutpat tellus varius, a congue nibh tempus. Vestibulum dictum, dolor non tincidunt varius, mi diam pretium nulla, vitae faucibus ante nulla id nunc.

Check Mobile-Friendliness Issues

May 12, 2023 by prakashinfo

Check Mobile-Friendliness Issues

Google primarily indexes the mobile version of all websites rather than the desktop version. That’s why you need to ensure your website works perfectly on mobile devices. Google Search Console provides a helpful “Mobile Usability” report. A viewport meta tag is an HTML tag that helps you scale your page to different screen sizes. It automatically alters the page size based on the user’s device (when you have a responsive design).

As of February 2023, more than half (59.4%) of web traffic happens on mobile devices.

AMP pages

AMP is an open source HTML framework developed by the AMP Open Source Project. If the website is developed in Accelerated Mobile Pages (AMP) or converted to with the use of plugin. AMP pages, it’s important to audit them regularly to make sure you’ve implemented them correctly to boost your mobile visibility. AMPs load quickly on mobile devices because Google runs them from its cache rather than sending requests to your server.

AMP Website Audit will test your AMP pages for various issues divided into three categories:

AMP HTML issues
AMP style and layout issues
AMP templating issues