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Create value and interest in digital world

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Identify and Fix Code Issues

May 12, 2023 by prakashinfo

Identify and Fix Code Issues

Irrespective of the visual appeal to human eyes, search engines perceive webpages solely as code. Hence, it is crucial to ensure the utilization of proper syntax, relevant tags, and attributes that aid search engines in comprehending your website.

During your technical SEO audit, it is essential to focus on multiple elements within your website’s code and markup. Specifically, pay close attention to HTML, encompassing various tags and attributes, as well as JavaScript and structured data. By scrutinizing these components, you can optimize your website’s code to enhance search engine visibility and performance.

Structured Data Issues

Structured data refers to the organized representation of data in a specific code format, known as markup. Its purpose is to furnish search engines with supplementary information regarding your content. By incorporating schema, you simplify the process for search engines to index and classify your webpages accurately. Furthermore, structured data enables you to seize SERP features, commonly referred to as rich results, thereby enhancing your visibility and prominence in search engine results.

Meta Tag Issues

Meta tags are concise snippets of text that offer supplementary information to search engine bots regarding the content of a webpage. These tags are incorporated within the HTML code found in the header section of your page. Among the various types of meta tags, two prominent ones are the Title tag and Meta description. The Title tag provides a succinct and descriptive title for the webpage, while the Meta description offers a brief summary of the page’s content. Together, these meta tags contribute to enhancing search engine visibility and providing users with relevant and compelling information in search engine results.

Hreflang Attribute Issues

The hreflang attribute signifies the intended region and language for a webpage. Its purpose is to assist search engines in delivering the appropriate variation of a page to users based on their geographical location and language preferences. When targeting multiple countries with your website, it is imperative to utilize hreflang attributes within tags. This ensures that search engines correctly understand and present the relevant versions of your webpages to diverse audiences across different regions, optimizing user experience and expanding your site’s reach.

Canonical Tag Issues

Canonical tags serve the purpose of indicating the primary or “canonical” version of a webpage. Their function is to inform search engines about the specific page that should be indexed when there exist multiple pages with duplicate or similar content. By employing canonical tags, you provide clear guidance to search engines, ensuring that the intended page is properly indexed and displayed in search results, thereby avoiding confusion and maximizing the visibility and relevance of your content.

JavaScript Issues

JavaScript serves as a programming language employed to produce interactive elements within webpages. Search engines, such as Google, rely on JavaScript files to render the content of a page. When the rendering of JavaScript files is unsuccessful, Google’s ability to index the page accurately is compromised. Therefore, ensuring proper rendering of JavaScript files is crucial for enabling optimal indexing and appropriate representation of your webpages within search engine results.

Filed Under: Technical Skills, Website Audit, Website Code and Markup

Check for and Fix HTTPS Issues

May 12, 2023 by prakashinfo

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Check for and Fix HTTPS Issues

HTTPS is a confirmed Google ranking signal.

Implementing HTTPS is not difficult. But it can bring about some issues. HTTPS report helps to identify the affected URLs and and steps taken to fix the problem.

Common issues include the following:

  • Expired certificate: Lets you know if your security certificate needs to be renewed
  • Old security protocol version: Informs you if your website is running an old SSL or TLS (Transport Layer Security) protocol
  • No server name indication: Lets you know if your server supports SNI (Server Name Indication), which allows you to host multiple certificates at the same IP address to improve security
  • Mixed content: Determines if your site contains any unsecure content, which can trigger a “not secure” warning in browsers
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Filed Under: HTTPS, Technical Skills, Website Audit

Log File Analysis

May 12, 2023 by prakashinfo Leave a Comment

Conduct Log File Analysis

Log file analysis helps you look at your website from a web crawler’s point of view to understand what happens when a search engine crawls your site. Note: Your website’s log file records information about every user and bot that visits your site. It can help you answer several questions about your website, including the following:

  • Are errors preventing my website from being crawled fully?
  • Which pages are crawled the most?
  • Which pages are not being crawled?
  • Do structural issues affect the accessibility of some pages?

The above questions can help us to refine strategy or resolve issues with the indexing or crawling of your webpages.

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Filed Under: Log File Analysis, Technical Skills, Website Audit

Site Performance

May 12, 2023 by prakashinfo 2 Comments

Filed Under: Site Performance, Technical Skills, Website Audit

SEO Audit

May 12, 2023 by prakashinfo Leave a Comment

About SEO Audit


Unleash the Power of a Comprehensive Technical SEO Audit and Witness the Dramatic Impact on Your Website’s Search Engine Performance.

Getting started is as simple as utilizing our cutting-edge Site Audit tool. Discover and resolve any underlying issues that might be holding back your website’s visibility. Sit back and observe the remarkable evolution as your website’s performance steadily improves over time. Experience the transformative power of an SEO audit and take your online presence to new heights.

Technical: Crawl errors, indexing, hosting, etc.
Content: Keyword research, competitor analysis, content maps, meta data, etc.
Links: Backlink profile analysis, growth tactics, etc.

SEO audit is conducted First month, Monthly (mini-audit), Quarterly (in-depth audit).

Tools For SEO Audit
  • Screaming Frog.
  • Integrity (for Mac users) and Xenu Sleuth (for PC users).
  • SEO Browser.
  • Wayback Machine.
  • Moz.
  • BuzzSumo.
  • DeepCrawl.
  • Copyscape.
  • Google Tag Manager.
  • Google Tag Manager Chrome Extension.
  • Annie Cushing’s Campaign Tagging Guide.
  • Google Analytics (if given access).
  • Google Search Console (if given access).
  • Bing Webmaster Tools (if given access).
  • You Get Signal.
  • Pingdom.
  • PageSpeed Tool.
  • Sublime Text.
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Product Requirements

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Market Viability

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Product Launch

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Filed Under: SEO, SEO Audit, Technical Skills, Website Audit

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About Prakash

Prakash’s expertise has the potential to make a considerable contribution to your organization’s success by enhancing effectiveness and delivering value. He utilizes his expertise to adopt a customer-centric, value-based approach, thereby maximizing the impact of his performance marketing.

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