Identify and Fix Duplicate Content Issues
Duplicate content means multiple webpages contain identical or nearly identical content.
It can lead to several problems, including the following:
An incorrect version of your page may display in SERPs
Pages may not perform well in SERPs, or they may have indexing problems
Site Audit flags pages as duplicate content if their content is at least 85% identical.
Duplicate content may happen for two common reasons:
There are multiple versions of URLs
There are pages with different URL parameters
Audience Identification
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Product Requirements
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Market Viability
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Product Launch
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