Personalization

Providing your audience with a unique experience by creating marketing materials that appeal to specific groups. When you’re creating an email marketing campaign. In this case, your company would personalize the experience for your audience that’s relevant to their...

Retargeting

Showing users ads for products or services they viewed previously to get them to convert. When running paid advertising campaigns, such as PPC ads and social media ads Retargeting is one of the primary marketing terms that has a substantial impact on your business’s...

Return on investment (ROI)

The money your business gets back from investing in digital marketing strategies. Any time you run a digital marketing campaign. ROI focuses on how much money your business receives after investing in different strategies.

User experience

How your audience positively or negatively interacts with your business online. You’ll frequently hear this term when designing your website, but it applies to all aspects of your digital marketing campaign. This term is one of the marketing terms that focus on...

Marketing automation

Software that enables you to systematize certain marketing processes to save you time and money. Any time you run a digital marketing campaign. Marketing automation is an essential marketing buzzword you’ll learn. When you invest in digital marketing, you’ll quickly...