Twitter allows you to target their ads based on the location of the user by countries, regions, metros, cities, or postal codes. You can also target users based on their device’s location.
To use Twitter geo-targeting:
- Go to the Targeting section of your ad campaign.
- Scroll down to Demographics.
- Within the Locations section, input the locations you want to target.
Radius targeting (showing ads to customers within a certain distance of a specific address) is currently only available to ad accounts in the United States or Japan.
