LinkedIn allows you to target users by country, state, city, postal code, or a specific address, and can also target users who have recently been in a specific location.
To use LinkedIn geo-targeting:
- Create a LinkedIn new audience in Campaign Manager.
- Customize your target audience’s location(s) following these steps:
- Choose either a Recent or permanent location or Permanent location from the Locations dropdown.
- In the search field, type the location name you want to include in your targeting audience and select the desired locations.
- Add more locations by clicking the X at the end of the location search field to clear the field.
- Remove selected locations from your target audience by clicking the X next to the location name.
- Click Exclude and select the regions and/or countries you want to exclude from your campaign.
