Google Ads offers location targeting options, which allow you to show your ads to users in specific geographic locations. You can target by country, region, city, postal code, or a specific address, and can also target users based on their device’s location or by using a radius around a specific location.
To use Google Ads location targeting:
- Go to the Settings tab in your campaign.
- Select Locations and specify the geographic locations you want to target based on:
- Countries: target customers in an entire country, or multiple countries
- Areas within a country: target customers in specific cities, regions, or ZIP/postal codes
- Radius around a location: target customers within a certain distance from your business
To exclude people in specific geographical locations from seeing your ads:
- Go to the Settings tab in your campaign.
- Select Locations.
- There are two ways to select locations to exclude:
- In the search box, type the area you want to exclude and click Exclude.
- Click Advanced search, and check the box next to Add locations in bulk. In the box, paste up to 1000 locations to exclude. Add locations from one country at a time.