Audit Website Performance
Site speed is an important aspect of the overall page experience. Google pays a lot of attention to it. And it has long been a Google ranking factor.
When you audit a site for speed, consider two data points:
- Page speed: How long it takes one webpage to load
- Site speed: The average page speed for a sample set of page views on a site
Improve page speed, and your site speed improves.
This is such an important task that Google has a tool specifically made to address it: PageSpeed Insights.
A handful of metrics influence PageSpeed scores. The three most important ones are called Core Web Vitals.
They include:
- Largest Contentful Paint (LCP): measures how fast the main content of your page loads
- First Input Delay (FID): measures how quickly your page is interactive
- Cumulative Layout Shift (CLS): measures how visually stable your page is
Audience Identification
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Product Requirements
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Market Viability
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Product Launch
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