For writers, video-sharing can spark the interest of an entirely new set of readers. If you have a topic that would benefit from a video format, try the following platforms.

  • YouTube: The original go-to tool for video content, which is perfect for audience building and tracking your videos. 
  • Vimeo: A little more advanced, Vimeo is primarily used for businesses who want to share professional and polished videos. This tool is great for those who are looking to build authority and get access to more advanced analytics.
  • Twitch: Twitch is a platform with more of a gaming or entertainment focus. It is good for audience building and driving traffic back home.
  • Wistia: Wistia provides video creation and marketing tools all in one place. It’s great for building authority and tracking your success.
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Video-sharing platforms

Content distribution. It literally boils down to “getting your content out there,” which can be accomplished in many different ways. In the days of yore (you know, the ones before everything we did was based in the deep recesses of never-ending digital hallways), you contacted a publisher or publication of choice and they took it from there. Now, you can reach an entire world of readers with the limitless power of the internet, but the conundrum is, how do you find your audience? Here are some of the different types of content distribution platforms.