Are you getting the most out of your video content? You may have produced a solid suite of videos that successfully reach and engage your intended audience, but how many versions of those videos have you created? Have you planned ways that those or complementary videos can actually help convert and even retain your customers? The value of video content goes beyond just attracting new eyes to your latest product or service. In fact, video is an incredibly versatile medium that is often underutilized in the later stages of the audience journey.
Videos tell your story in a way that written words simply cannot. Customers are attracted to video content because they want to be shown, not just told, about a topic, product, or service. An engaging visual story can close that gap between the audience’s expectations and your brand’s goals. In order to plan your video content more effectively, let’s look at video across the audience journey and how it can be best utilized at each stage.