How your audience positively or negatively interacts with your business online.

You’ll frequently hear this term when designing your website, but it applies to all aspects of your digital marketing campaign. This term is one of the marketing terms that focus on improving your audience’s experience on your site.

If users don’t have a positive experience on your website, you could risk losing them to the competition.

User experience through
graphics and videos on your pages,
your ease of navigation, or
even the number of internal links you feature on your pages.