Software that enables you to systematize certain marketing processes to save you time and money.

Any time you run a digital marketing campaign.

Marketing automation is an essential marketing buzzword you’ll learn. When you invest in digital marketing, you’ll quickly learn how involved and intricate it is. You won’t have enough manpower and resources to manage every aspect of your campaigns.

This part is where marketing automation comes into play. Marketing automation allows you to perform crucial key marketing functions without having to dedicate the manpower and extra resources.

This software helps you do processes such as:

Customer segmentation
Email automation
Campaign management
Analytics
Reporting
Instead of putting in the time and resources, you’ll save both of those by using marketing automation software. It’s important to know this powerful marketing jargon because it strongly impacts how you run your campaigns.