Important metrics that determine the success of your campaign.

When you use any digital marketing strategy; all of them require choosing KPIs to indicate success.

If you’ve ever met with a digital marketing company, you’ve probably heard them use one of the most popular marketing buzzwords: key performance indicators (KPIs). KPIs allow your business to see where your campaign succeeds and falls short.

Some common KPIs include:

Organic growth
Clicks
Conversions
Downloads
These KPIs help you understand if people like your campaigns and how they interact with your content. You can analyze these KPIs to see if you need to make improvements to your campaign and where you can make those improvements.

If you’re going to run a digital marketing campaign, you must know basic marketing terms. KPIs is a primary marketing term that will help you better understand your campaign and how it drives results for your business.