Your business’s persona, style, and reputation online.
Your brand identity is how you establish your business to your customers. You want your business to be unique and stand out from your competitors. Having a brand identity allows you to determine what’s unique about your business.
You can build your brand identity through:
- Page copy
- Web design choices
Brand identity is vital to your business because it influences your audience’s impression of your business. If you build a strong brand identity, your audience will get a sense of who you are and your business’s values.