Influencer Marketing Services
An online presence is any existence of an individual or business that can be found via an online search. Online marketing is extremely important for all businesses because it has a huge influence on the way consumers make purchasing decisions. According to Google, 97% of consumers use the web to search for local businesses.
Influencer Marketing Services
Content marketing is an increasingly hot topic these days. More and more people are starting to realize the potent role that high quality content plays in creating visibility for your brand on the Internet. Influencer Marketing is the name we give to the process of developing relationships with influential people that can lead to their assisting you in creating visibility for your product or service. This type of marketing depends on your having something great to offer your potential customers, and the audience of the influencer, and it also depends on your building a great relationship with the influencer as well.
DigiChant, an independent and professional digital marketing agency, expertise in digital marketing campaign in web and social media platform. We aim to help the brand connect with renowned influencers in the digital space and conceptualise innovative campaigns to increase engagement and create stronger connection with their targeted customer base.
Most influencers are categorized by their most popular social platform (Instagram, YouTube, Facebook, Twitch, blogging), but today many of them diversify their presence across channels (for example, here are several YouTubers who started on Instagram).
Influencer campaigns can drive both brand awareness and conversions. There are two types of key performance indicators: brand awareness or direct response.
BRAND AWARENESS KPIS
Branding campaigns focus on expanding awareness of a brand and generating buzz around their product or service. Brand awareness KPIs include: Website traffic (e.g. views, uniques, clicks), Search interest (e.g. searches of a brand name, paid or organic clicks from search), Social engagement and reach (e.g. likes, shares, followers, brand mentions, hashtag use), Media mentions (e.g. mentions, links from press)
DIRECT RESPONSE KPIS
Direct response campaigns aim to drive a specific, immediate user action. Conversion-based KPIs include: Registrations, Email signups, App downloads, Account creation, Purchases, Clicks, Social media followers
In today’s social web, there are a three major ways an influencer can have a big impact on your business:
- They can write a blog post / article about you.
- They can share information about you in their social media accounts.
- They can ask you, or permit you, to guest post on their site.
- Or, any combination of, or all of, the above.
His expertise has helped to increase organic web organic user base, brand visibility, promote products and services, maximizing revenue for the company. More…
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“As a professional marketer, we focuses on identifying best suited influencers in the digital arena for the brands upcoming campaign togather visibility and boost brand recognition by leveraging the power of social media..
Research The Right Influencers For Your Brand
Identify The Most Relevant Influencers To Partner With Using Search, Platforms, Or Agencies.
There are plenty of tools and resources to help you identify influencers within your industry, but during that process, it’s important to remember what makes your audience and brand unique.
One of the simplest ways to start finding influencers is by conducting your own research online. This involves:
- Search Engines like Google.
- Ranking Tools like Social Blade, Tubular Insights or GramAnalyzer.
- Social Media Platforms
PLATFORMS / DATABASES
Influencer marketing platforms and databases provide a hub for brands to find and recruit social media influencers for a campaign.
If you are one of Startups, SMEs, Corporate who is looking to boost revenue, improve brand visibility or convert more website visitors into paying customers, then now is the time to work with one of the best Indian press release distribution services. DigiChant is one of the best digital marketing company in Delhi and Lucknow.
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What are the benefits of Digital PR to Business?
Digital PR has many direct and indirect benefits to businesses. Here are the main benefits:
Improve SEO and rankings — Publishing on high-authority websites and getting links to your website will push you up the rankings for your target keywords. The higher up you rank on Google, the more traffic will come to your website.
Boost website traffic — The more people reading about your business and sharing your content on social media, the more people there will be visiting your website.
Build brand trust — Useful, high-quality articles that are SEO-friendly will signal to search engines that you’re a credible source of information, while having your products or services reviewed by bloggers will increase trust in your brand.
Generate leads — The more people reading about your products and clicking through to your website, the more leads you will generate.
Increase sales — A digital PR campaign should generate leads, and quality content on your website will channel those leads through a conversion funnel and turn them into paying customers.
How to Allocate Your Campaign Budget
Sizing up your budget will help determine which influencer tiers you decide to partner with. With larger budgets, your brand can achieve the wide reach of mega- and macro-influencers. With lower budgets, your brand can work with a smaller set of micro- and nano-influencers. Or, you can opt for the middle ground option with mid-tier influencers.
Prices will vary across industries, but mega-, macro-, and mid-tier influencers can command thousands, tens of thousands, or even hundreds of thousands of dollars for a single sponsored post. This is because they can offer wide impact for a single post.
Nano-influencers, on the other hand, charge nominal fees or only require product exchange, while micro-influencers may cost anywhere from twenty bucks to several hundred dollars per post. In either case, both are useful for targeting more niche audiences. They also represent much smaller reach and more work for the brand to drive the same impact across multiple influencers.
1. Celebrity 5 millions + Followers
2. Mega 1 – 5 millions Followers
3. Macro 500K – 1 millions Followers
4. Mid Tier 50K – 500k Followers
5. Micro 10K – 50k Followers
6. Nano 1K – 10k Followers
What are the List of Social Media Channels
Instagram influencer marketing strategy
Instagram has exploded in the last few years, and recently exceeded 1 billion users. This was announced in tandem with the launch of IGTV (Instagram TV), which along with Instagram Stories represents a concerted effort by Instagram to push into the video space. Collaborating with top Instagram influencers is a great way to position your product or service in a visually striking and highly personalized way. It tends to have a high concentration of influencers in fashion and beauty, travel and hospitality, lifestyle, fitness, food and other verticals.
YouTube marketing strategy example
YouTube has many prominent influencers across entertainment, music, gaming, beauty, technology, and entertainment. It offers a unique channel for them to unbox physical products, or to enjoy an experience live in front of a large audience. That, coupled with the ability to easily embed links, makes YouTube influencer marketing campaigns effective for both branding and direct-response campaigns. Still, the video medium is no longer unique to YouTube, and can be explored through Twitch live streaming and Instagram Stories / IGTV as well.
Facebook marketing strategy
With over 2.2 Billion users, Facebook has the largest global reach of any channel. Their audience generally tends to skew older on average than Instagram or Twitch. Traditionally, Facebook fell behind other social networks in fostering influencers, but more recently they doubled down with a proprietary Brand Collab Manager for companies who want to partner with creators.Facebook Live videos, watched 3x longer than standard videos, are used by top influencers to reach Facebook’s global audience. While many influencers use Facebook as a secondary channel, a few have built their primary following on Facebook.
Twitch influencer marketing
Live-streaming platform Twitch has gained rapid traction amongst gamers in recent years. Over 15 million viewers spend an average of 95 minutes per day on Twitch, which represents over double the time spent on any other social channel.A slew of brands have stepped in to leverage this engagement — largely gaming companies, although brands like Coca-Cola, Old Spice, South Park Studios and KFC are experimenting with Twitch influencer sponsorship as well. Twitch is emerging quickly, and represents a powerful new channel for brands looking to innovate and reach highly attentive audiences.
blogging influencer strategy
Blogs became the very first influencer marketing channel when food, lifestyle, and mommy bloggers began partnering with brands in the early 2000’s. Blogs generally provide access to an older demographic (25-49 year olds) and allow for more lengthy, narrative storytelling. For brands, partnering with bloggers can also be a great way to drive brand awareness, sign-ups, website traffic, promotions, and other direct-response KPIs. Successful sponsored blogs also have the unique advantage of building organic search traffic over time, meaning a single blog post could lead to ongoing returns over several years as it appears in search engine results.
What are the objectives of Mobile MArketing?
- New lead generation.
- Customer retention.
- Detailed information on the goods and services of the company.
- Future plans and product launches.
- Brand engagement
What are the beginners steps for mobile Marketing?
Both the URLs of desktop and mobile should be same.
The links to all your social media platforms should be easily visible on both sites.
The website design should be responsive on both desktop and mobile.
- Approach towards marketing on a desktop website and mobile website.
How can I make more mobile sales?
Some strategies for making more sales on mobile devices are: creating an app; creating stores within social media apps like Instagram; accepting easy online payment options, like PayPal and ApplePay; and optimizing your e-commerce website for mobile devices.
How to measure and optimize campaign performance?
The various methods for tracking influencer marketing campaign performance, including:
Review Google Analytics to measure traffic, behavioral, and conversion metrics. Important KPIs may include: Site visits, Referral traffic, Pageviews, New users
Time spent on site, Goal completions, Conversion rate, User demographics
SOCIAL MEDIA METRICS
Review the social media platforms that your influencers used to promote the sponsored content to track social engagement numbers, including: Likes, Comments, Shares, Engagement rate, @mentions, Unlinked brand mentions, Hashtag usage.
PRESS COVERAGE AND OFF-SITE MENTIONS
Scrape the corners of the internet to find mentions of your brand in relation to the campaign. By searching Google, you can locate related brand mentions on different sites, press outlets, or publications.
Public relations and earned media software, such as Cision and Trendkite, can track press coverage of your campaign.There are also several free tools that will flag mentions for you, such as Buzzsumo, Google Alerts, and Talkwalker Alerts.
For a direct response campaign, the most basic way to calculate the ROI would be to divide the total cost of an influencer sponsorship by the revenue generated by the influencer. For branding KPIs, however, ROI may be calculated based on a variety of engagement metrics depending on your initial goals.
Another way to measure the impact of your campaign is to analyze brand sentiment on comments, brand mentions, and hashtags.
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