The content you publish is the backbone of your engagement with your buyer personas. In the same way, publishing tools are the core of any quality CMS.

A good CMS will adapt to the type of content you want to publish – everything from short news items to longer articles with custom layouts to landing pages with embedded documents or databases or even videos or podcasts – and integrate this into an overall publication workflow.

And, of course, it needs to be intuitive and easy to understand, even for novice users.

Your CMS should also handle SEO, content tagging, adding images, video and more from within the publishing interface.