Once you know your personas, it’s time to start understanding how they’ll find you online.

When you have a question or want to find something online, where do you go? Your potential audience goes to search, too.

This is why search engine optimization (SEO) has become so popular. And so critical.

SEO isn’t the only tool in your digital marketing tool box. But you don’t want to work without it.

Where do you start?

HubSpot Academy has a great course called SEO Training Course: Building Sustainable Traffic for Business Growth that can help marketers begin to understand SEO. There’s also a great lesson on topic clusters and pillar pages here.

Want another resource for SEO?

The Impulse Creative team also uses the following tools in their SEO work: