Earned media

Media that others write about your business, but you don’t pay for it or create it yourself. In blogging or social media marketing. When you’re running a digital marketing campaign, you’ll encounter multiple types of media. There are three types of media: owned, paid,...

Geofencing marketing

Location-based marketing that uses invisible barriers that allow you to target people directly. When creating any local marketing strategy, like local SEO. Geofencing marketing is an essential piece of marketing jargon. You’ll often hear this term when people discuss...

Customer relationship management (CRM)

Software that helps you track customer information and interactions with your business. When you’re starting to create campaigns for digital marketing strategies and want an easy way to manage information about your audience. Customer relationship management (CRM) is...

Conversion rate optimization (CRO)

Improving the percentage of web users that turn into paying customers. Whenever you use a strategy that helps you earn conversions, like PPC or email marketing. Conversion rate optimization (CRO) helps you improve your conversion rate to earn more sales. If your...

Clickthrough rate (CTR)

How many clicks your ads receives per number of impressions. When running ads, optimizing for search engines and running email campaigns. Clickthrough rate (CTR) is an important metric when you’re running advertising campaigns. CTR is the ratio of people who click on...

Brand identity

Your business’s persona, style, and reputation online. Your brand identity is how you establish your business to your customers. You want your business to be unique and stand out from your competitors. Having a brand identity allows you to determine what’s unique...